Na de recente overname van de Nederlandse activiteiten van Satama, heeft LBi weer een interactief bureau overgenomen. Dit keer is OX2 de gelukkige.

Uit het persbericht:
Benoit Lips, CEO of LBi Belgium: ”Effective interactive marketing today requires the development of a digital dashboard that allows our clients to analyze the efficiency of any action, as well as implement the results going forward. The addition of OX2’s advanced expertise in Web Measurement will strengthen the already existing skills in the group. I look forward to working together with the OX2 team, including experts like Aurélie Pols, and David Rhee, the former director of Web Analytics at Gateway Com-puters, or Web Analytics international guru Eric T. Peterson.”

René Dechamps Otamendi, CEO of OX2, “OX2’s strategy clearly is to expand on a Euro-pean level. OX2 currently has offices in Brussels, Grenoble and Frankfurt. Therefore, we aimed for a group that would achieve our ambition. Beyond the many international connections and synergies brought by an organization such as LBi, both a European no 1 and a world leader, this group allows us to strengthen further and diversify our palette of services and skills.”

Het volledige persbericht is hier te lezen. René en Aurélie, gefeliciteerd met deze mooie overname!