Na de overname van SPSS en Coremetrics heeft IBM weer toegeslagen op de analytics markt.UnicaCorporation wordt de nieuwste toevoeging aan het IBM assortiment. Enkele quotes:

“IBM understands the demands on today’s organizations to transform core business processes in functions such as marketing with intelligence and automation,” said Craig Hayman, general manager, IBM Industry Solutions.  “Unica was a clear choice for IBM based on its power to automate a broad set of marketing capabilities and its established reputation for delivering customer success in marketing to organizations around the world.”

“Unica’s focus is to help our customers deliver marketing messages so relevant that they are perceived as a service to our clients’ customers,” said Yuchun Lee, CEO, Unica Corp.  “Together with IBM, we will bring our leading enterprise marketing management solutions to a wider set of customers worldwide and with a much broader, more comprehensive portfolio.”

Al met al een hele mooie overname van IBM die hiermee een industry leader binnen haalt.

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